anti-counterfeit measures

European Court of Justice Rules in Google v LVMH

March 23, 2010 Ainsley Brown Leave a comment

By: Omar Ha- Redeye and posted on Slaw on March 23, 2010. Luxury good maker Louis Vuitton Moet Hennessy (LVMH), who produces Moet & Chandon champagne and Dior perfume, claimed that Google’s advertising polices violated their trademark. The practice in question was the use of key words related to brand names by counterfeiters, who would then link to online stores. Based on

Brand Management, Consumer Goods, E-Commerce, Intellectual Property, Litigation

EBay Defeats L´Oreal In Its Own Backyard

May 21, 2009 Ainsley Brown One comment

By: Ainsley Brown This is a follow up to: L´Oreal Takes eBay To Court. The pending court case launched in France by L´Oreal against eBay is now in. And it is not good news for L´Oreal. A French court ruled that eBay has sufficient anti-counterfeit measures in place to prevent fake L´Oreal and other branded products from being sold on

E-Commerce, Intellectual Property, Litigation