Beer And Economics, Connected In Some Interesting Ways

By: Ainsley Brown

Beeronomics: Micro meets Macro economic

The Economists has posted a very interesting question: “How long does it take to afford a beer?”

An absurd question, right?

The combination of beer and economics – beeronomics if you will – is not as absurd idea as one might think. Just think about it, for a second.


How long it takes a worker to be able to afford a beer speaks to many things within a nation’s economy; from income (including minimum wages), to taxes, to its laws. I would go as far as saying that this could be a measure of the quality of life for the average –Joe six pack – citizen.

Take a look at this graph.

Beeronomics is a good example of a metric where Micro meets Macro economics and I hope those charged with the management of economies worldwide are paying attention.



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